The beginning of 2023 greeted us very enthusiastically. After all, a few weeks ago, our index exceeded the magic ceiling of 1000000 EUR paid to publishers. We sincerely thank our partners, colleagues and all those who have contributed to the development of our company. This is just the beginning of our adventure, in which we firmly believe that you will also find your complicity. Let us share some of the lessons we have learned after these past 3 years!

Beginning of gaming affiliate network

The history of affiliate network development probably looks slightly different in each case. From our observation, however, they share several common denominators that affect their growth. The main factors influencing the successful development of a network at the very beginning of its establishment include: 

• in-depth analysis of the industry, potential partners and competing entities, 

• clearly defined goals spread over time, 

• proper selection of tools,

• individual approach to each business relationship.

When choosing our gaming niche, we researched its potential and the affiliate programs we were interested in. We then created high-quality content to promote our first affiliate products and relied on diverse traffic sources to generate as many leads as possible. Finally, we tracked our affiliate campaigns and ran tests to optimize them.

In addition to our very close cooperation with all relevant public and private affiliate networks and collaboration with multiple vendors for tracking, attribution, feeds and management, we have relied on a reliable in-house tracking and dashboard solution called Everflow. The platform supports us in our daily operations with practical automations and additional features. Our agency dashboard is intuitive and easy to use for partners of different skill levels.

Driving traffic is essential for any successful gaming affiliate network

We realized very quickly that acquiring the highest quality traffic could determine the fate of our network. In this regard, we relied on multichannel. This strategy allowed us to respond to the diverse needs of advertisers and lowered the business risk of the company's formation.

• Blogs - Non-incentivized web traffic also allows you to engage with your audience in a meaningful way. Non-incentive traffic from blogs can be a great way to increase your website’s visibility and enhance its search engine optimization, or SEO. This type of traffic comes from blog readers who are interested in what you have to say and are more likely to engage with your content, making them highly valuable visitors.

• Social media - platforms are one of the most powerful tools in your arsenal when it comes to driving traffic to your gaming affiliate network. Not only are they great for building relationships with existing customers and boosting brand recognition, but they can also be used to attract new customers and drive more sales. Try creating content specifically tailored to each platform—such as videos on YouTube or images on Instagram—to boost engagement and draw more attention to your network. 

• Search Engine Optimization (SEO) - SEO is an invaluable tool for optimizing your website and improving its rankings on search engines like Google and Bing. By implementing strategic keyword research, optimizing content for relevant keywords, building backlinks from other websites, and employing other SEO tactics, you can improve your website's visibility online and increase the amount of organic traffic it receives. The better optimized your website is, the higher it will rank in search engine results pages (SERPs), meaning more people will be exposed to what your gaming affiliate network has to offer. 

• Paid Advertising - an effective way to drive more traffic to your gaming affiliate network. With paid advertising campaigns such as Pay Per Click (PPC) or Cost Per Impression (CPM), you can target specific audiences based on factors such as age, location, interests, or past behaviors. This allows you to reach potential customers who may not have found you through organic searches alone. Plus, if done correctly, these campaigns can be highly cost-effective compared to other marketing strategies.  

• Offerwalls - Offerwalls is an affiliate network that helps game developers and publishers monetize their web properties and mobile apps with offers from leading brands. It provides one of the most comprehensive and trusted marketplaces for gaming content, allowing you to tap into a powerful global network of gamers. The platform also offers access to exclusive advertising deals, meaning that developers and publishers can generate additional revenue streams without compromising the quality of their product or service.

Exclusive gaming offers

Producing the first campaign results affected our visibility and credibility in the industry. The course of network development allowed us to make increasingly decisive moves and strengthened our negotiating advantage with potential partners. This is how exclusive offers with competitive payouts were included in our offer. Why is their presence so important?

• Exclusive gaming affiliate offers are an excellent way for affiliates to maximize their earnings while promoting unique campaigns that aren't available elsewhere. Moreover, such offers attract new, especially experienced publishers.
  
  

• Providing exclusive offers encourages affiliates to engage more deeply in their relationship with you. If they know that there are deals and discounts only available through your program, they will be more likely to promote it with their customers or on their websites. This helps build loyalty among existing affiliates and makes it easier for new ones to join, as well.
  
  

• Exclusive offers also help improve brand awareness and visibility by increasing the amount of exposure your brand receives in the marketplace. This is because when people learn about these exclusive offers, they are more likely to share them with others who may not have heard about them yet. This increased level of exposure can lead to a larger number of potential customers learning about what your company has to offer, which can be invaluable for businesses trying to reach a broader audience. 
  
  

• Finally, offering exclusive deals can help increase revenue and growth since it gives affiliates an incentive to promote your affiliate program more actively than before. As more people become aware of what you have to offer, this leads directly into increased sales and revenue for your business which ultimately leads to growth for all involved parties – both the company itself as well as its affiliates who benefit from increased commissions due to higher sales numbers. 

Further growth projections for our affiliate network

Although indisputably casual gaming will remain in our hearts, we plan to expand our scope to other verticals as well. The trials so far have shown full effectiveness in this area as well. Already at this moment, Adtogame.com's database of offers includes 100+ sweepstakes that are popular among our publishers. Among our proposals also appeared offers from the borderline of financial industries. In the near future, we will also have an offerwall, on which offers will begin to be promoted in a motivated way.

Summary

However, the result achieved so far fills us with great enthusiasm and allows us to see a bright future. Our foundation for a stable position in the industry has undoubtedly proved to be long-term relationships not only with publishers and advertisers, but also with other affiliate networks.

Since the beginning of the company came to us:

• 5 additional employees, 

• 500+ new offers, 

• 4000+ new publishers,

• 100+ advertisers.