Gaming CPL
Gaming CPL means cost per lead. This is the most popular way to buy the media gaming inustry. CPL means that the advertiser pays when a lead form is completed and submitted. This solution is very common in B2B marketing, where it is less likely that someone makes a purchase immediately.
Types of gaming CPL
SOI (Single Opt-in)
conversion happens when the end-user registers using his e-mail address without confirming
DOI (Double Opt-in)
conversion happens when the end-user registers using his e-mail address and confirms registration
Why should you use a gaming CPL?
You need to get leads
CPL in particular is often used by direct response marketers and brand marketers who are building a newsletter list, customer acquisition program, or rewards program. If your goal is to nurture leads, you don’t want to pay for every click or impression.
Branding campaigns
CPL campaigns are often preferred for branding campaigns. The marketers can have total control of the brand throughout the entire marketing process.
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What is CPL Gaming?
CPL – Cost per lead. This is the most popular way to buy media. CPL means that the advertiser pays when a lead form is completed and submitted. This solution is very common in B2B marketing, where it is less likely that someone makes a purchase immediately. There are two popular variants of this solution. We have SOI – single opt-in, that doesn’t require the user to verify his or her email address, and DOI – double opt-in which means that user has to verify his or her email address. CPL is limited to collecting leads forms. It is used in lead generation campaigns, so the ultimate goal is to get data like e-mail addresses from potential customers.This model is perfect for promoting wide range of products.