Gaming CPI
Gaming CPI is nothing but cost per install. It is a very popular solution in mobile app marketing. Gaming CPI refers to media programs where the advertiser pays for every downloaded and installed app. A lot of app marketing is purchased through the CPI model because it is a fast way to drive installs. However, the quality of installs varies depending on the media vendor. We work hard to ensure we find users that are more likely to use the app.
Why should you use CPI?
Valuable data
Iindividual CPIs vary wildly depending on the country they’re sourced from. CPI data will show you which regional markets are most valuable to you. With this information you can strategically target users with the most substantial campaigns.
Worldwide reach
Gaming CPI is a more specific version of CPA, the same rules generally apply to it. With CPI you can make sure to pay only for installs of your product.
Low campaign costs
The CPI model is relatively cheap compared to other media buying models. This makes it a low risk model. Moreover, it is easy to optimize.
Higher visibility on the app stores
The CPI model results in greater visibility of offers in various types of online stores. This contributes to greater brand and product recognition.
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CPI Mobile
CPI - Cost per install. A very popular solution in mobile app marketing, CPI refers to media programs where the advertiser pays for every downloaded and installed app. A lot of app marketing is purchased through the CPI model because it is a fast way to drive installs. However, the quality of installs varies depending on the media vendor. We work hard to ensure we find users that are more likely to use the app. But the quality of installs driven varies by media vendor. There is a known bad habit for publishers to use incentives like giving a user free currency in game in exchange for downloading their app. These “incentivized installs” tend to be of a low quality. In addition, there are also very disreputable companies that drive installs with bots or other questionable ways.